The Scandinavian Wine Academy-family
The Scandinavian Wine Academy (SWA) was founded in 1996 by Britta and Dick Samuelsson. As early as in 1998 SWA started its first sommelier education. Britta and Dick now run the school together with their children Maya and Filip, as well as all of their colleagues. Together they form the Scandinavian Wine Academy-family.
Britta Samuelsson is the CEO of SWA. This means that she has the ultimate responsibility for the business and is head of finance, human resources and strategic development. When Britta is not in the office, she is at her and Dick’s apartment in Spain or dancing flamenco.
Dick is SWA’s principal. He has worked with wine for more than 35 years, primarily as a wine chemist at Vin & Sprit, Swedens former monopoly of import and distribution of alcohol. Dick is always in search of new knowledge, which means that he is unbeatable in Trivial Pursuit.
Maya is head of marketing at SWA. As a child she was trained by sniffing and tasting different sodas in black glasses. Nowadays she is an educator and competes in sommellerie. She is also frequently seen on swedish TV where she match food with wine. Maya has a background as an elite gymnast.
Strategy & Economy
Filip is working with strategic development and economy. With financial responsibility and business development as his main interest, he is involved in a lot that happens at the company. On his days out of the office, you will find him at the Royal Institute of Technology, where he doctorates in Physical engineering.
Teacher & course- and staff planing
Pontus have been lecturing at Scandinavian Wine Academy since 2015 and is primarily working with developing our course material. He’s been in the restaurant industry for a long time and he also have seven years experience of teaching at university level at Grythyttan. He has a B.A in Culinary Arts and Meal Science, WSET Level 4 Diploma in Wines & Spirits and is currently studying to become a Master of Wine.
Erik Plöen Casterud
Director of Education, teacher & economy
Erik is our Director of Education, a teacher and he also manages a lot of the economy. He started at the swedish alcohol monopoly in 2006 and has since worked as a wine director at Restaurant GQ, started a brewery, studied geology & climatology, oenology and business & economics. He is currently studying for WSET Level 4 Diploma in Wines & Spirits.
Course planing & administrtion
Love is in charge of all the beverages during the courses and office management. He is also known as Scandinavian Wine Academys “mood manager”, ensuring that everyone feels at home. An educated Sommelier, who have been working with us since 2015. Before he joined the Scandinavian Wine Academy-family he worked behind a deli counter where his love for food and wine really blossomed.
Anette Zellén Söderström
Key Acount Manager
Anette worked as a Key Account Manager for a long time before deciding to change her life towards food and wine, her number one passion in life. She became an educated sommelier which lead to her working at the swedish alcohol monopoly and later as a Marketing Manager at a wine retailer. She got to the semi finals at the Swedish sommelier championship 2015. She is the Key Account Manager at Scandinavian Wine Academy and is also teaching at our shorter courses.
Marketing & administration
Tina moved to Stockholm in 2015 to study to become a sommelier at Scandinavian Wine Academy and has since then competed in sommellerie, she came in third in the Swedish sommelier championship 2017 and won Lily Bollinger Award 2017 to mention a few. She is also a member of the Swedish National Sommelier Team. Her job at Scandinavian Wine Academy consists primarily of administration, marketing, office management and student counseling.
Course planing & administration
Maria discovered wine when her family bought a vineyard in Hungary about 15 years ago. Her focus is now turned towards her newly opened distillery where she’s making Gin, amongst other spirits. She’s been in the restaurant business since she was 17 and have also managed to run a design store, a café and a winebar. She has a background in economics and became a sommelier at Scandinavian Wine Academy in 2016. Maria is in charge of our Gothenburg classes.
Dennis Solander Sule
Dennis does a bit of everything at Scandinavian Wine Academy, mainly administration and services during course days. Outside of the office his main focus is music and he’s been nominated for several prestigious awards in Sweden as a musician, using the stage name Yemi.
Josefine studies at KTH Royal Institute of Technology and helps out at the school during course days, events and exhibitions. Besides that she also sings in a choir and loves to travel among other things.
Administration & IT
Max has been a part of the Scandinavian Wine Academy- family for a long time and worked with almost everything. He’s also working at the Swedish alcohol monopoly and in charge of the after-works at the office.
Lisa is in charge of the graphic design and have painted a lot of illustrations included in the material at Scandinavian Wine Academy. She’s an educated bartender and have competed in several tournaments and won on a number of occasions. She’s currently studying at Berghs School of Communication.
Site manager Denmark & teacher
Thomas is our site manager and the primary teacher at the Danish sommelier education. He’s an author and has written several books, he also writes about wine in various publications in Denmark. His main field is Italy.